Sustainability 100+ | About Sustainability 100+

The Sustainable sense in branding

Overview

The session “The sustainable sense in branding” is a part of the sustainability masterclass series that has been developed to educate consumers, producers and sustainability enthusiasts on pertinent aspects of corporate sustainability. This session will focus on the synergies between sustainability and marketing with a focus on understanding consumer and brand perspectives on the subject.

Who should attend

  • Students
  • Professionals
  • Entrepreneurs
  • Anyone interested in learning more about sustainability Or building a sustainable brand

Moderators

  • Ashwin Kak

    Ashwin Kak

    Associate Director - Sustainability & Agro Transformation
    AB InBev India

Speakers

  • Varun Boralkar

    Varun Boralkar

    Head Commercial (National Head for Sales, Growth & Advocacy)
    - Geocycle India

  • Vidhi Singhal

    Vidhi Singhal

    Founder - The August Company

  • Vineet Sharma

    Vineet Sharma

    Vice President (Marketing & New Business Development) - AB InBev

Agenda

  • 11:00 AM

    Welcome address

  • 11:05 AM

    Panel discussion : The Sustainable sense in branding
    • How sustainable brand stories have an impact on consumer perception of brands?
    • How important is consumer perspective of a brand being more sustainable?
    • Discussion on case studies, and how this differs across industries
    • How does it have an impact on bottom line?

  • 11:45 PM

    Q&A Session